New MAGIC L3 Prime

With the introduction of the new L3 Prime, the MAGIC laser range dedicated to the jewelry industry becomes even more complete.

This new model was developed to meet the needs of workshops that use laser technology not only for personalization, but also for production activities and more demanding applications.

The introduction of L3 Prime also helps define the role of the other machines in the range more clearly, making it easier for every business to identify the technology best suited to its needs.

Where does the new L3 Prime fit?

The arrival of L3 Prime does not replace L3, nor does it change the philosophy behind our product range.

On the contrary, it makes the role of each machine even clearer.

• L2 remains the entry point into the world of professional laser marking: a compact, affordable, and easy-to-use solution, ideal for businesses looking to adopt laser technology while maintaining professional standards.
• L3 continues to be our reference solution for jewelry stores, retail environments, and small workshops. It is designed for businesses that want to offer fast, high-quality personalization on rings, wedding bands, bracelets, medals, pendants, and small metal items. It is not a simplified version of L3 Prime. It is a machine specifically designed for professional jewelry personalization. Thanks to its automated features and dedicated accessories, it remains one of the most attractive solutions for businesses that want to provide engraving services directly in front of their customers.

The new L3 Prime, on the other hand, was developed for businesses with different requirements.

What's New: MAGIC L3 Prime

Available from September 2026 in 60W and 100W configurations, L3 Prime has been designed for workshops that use laser technology not only for personalization, but also as a production tool.

In addition to traditional marking applications, it delivers enhanced performance for deep engraving and metal cutting.

It is a solution aimed at jewelry manufacturing, while also being suitable for a wide range of industrial applications where speed, power, and versatility are essential requirements.

L3 Prime retains everything that has made L3 one of the most appreciated solutions for jewelry marking and personalization, while introducing several improvements specifically developed for production-oriented workshops:

• 60W and 100W laser sources.
• Significantly improved cutting performance.
• New 13 MP HD camera.
• Redesigned extraction and airflow management system.
• New Air Assist system for cutting and engraving applications.
• New design with increased working space.

But Laser Is Not Always the Answer

We know very well that there is no single best technology for jewelry personalization.

Many customers choose laser technology for its graphic capabilities, speed, and versatility. Others prefer MAGIC diamond engraving systems to achieve the classic bright engraving effect that no laser can reproduce. Others still want to complement engraving with CNC milling capabilities.

That is why, while expanding our laser range, we do not limit ourselves to laser technology alone.

For customers looking for maximum operational flexibility, we offer Janus, a complete engraving workstation that combines diamond engraving, CNC milling, and laser technology within a single machine.

It is an especially attractive solution for jewelry workshops, engravers, and creative professionals who want to use the most suitable technology for each application, either individually or in combination.

More Choice for Jewelry sector

Today, businesses involved in jewelry personalization and production can rely on an even more complete range of MAGIC solutions.

• MAGIC L2 for those looking to start with professional jewelry laser marking.
• MAGIC L3 for in-store personalization and small workshops.
• MAGIC L3 Prime for production workshops and cutting applications.
• MAGIC JANUS for those who want to combine laser, diamond engraving, and CNC milling in a single workstation.
• MAGIC S3 and MAGIC S7 for professional diamond-tip mechanical engraving.
• MAGIC E3 and MAGIC E7 for engraving, milling, and precision CNC machining.

L3 Prime represents a new addition that further completes our laser offering for jewelry personalization and production, providing an even more precise answer to the needs of every customer.